The Transactional Trap

After a few minutes of riding the shopping cart around like a nine-year-old, I skidded my way over to the carpet section at Home Depot. I was a man on a mission. My new area rug was sliding uncontrollably on my apartment floor and I needed one of those anti-slip pads.  I searched up and …

My Only Advice Before You Start a Services Business

I’m approaching the fourth anniversary since I started Sangora, a consultancy that helps media companies design and implement their advertising technology.   Over the past few years, I’ve been asked a range of questions about how to start a services business: “How did you build your website?” “What kind of business insurance do I need?” …