Spotted on Manhattan’s downtown 6 train this weekend: Google ad campaign explaining why collecting personal data makes their services better.
“Spot the difference? Were you looking for a beetle that beeps or a beetle that buzzes? When you type in beetle we can guess you meant the car and not the insect if you’ve searched for cars recently. It makes things a little bit quicker and a whole lot easier for you. Which is good to know. To find out more about how Google uses information to make the web more useful go to google.com/goodtoknow
Smart move by Google and their ad agency to anticipate public reaction and craft an ad campaign to steer the conversation.